Dirt, Travel, Sweat
Website & Photo shoot for Daniel Gathof
Daniel Gathof, a professional Mountain Bike Rider for Team Rocky Mountain, wanted to go one step further when things come to promotion. He asked for a website which should represent his work valent, is easy to maintain and looks good on all the devices out there.
Before I started to pick up the pencil for the first sketches, I sat down with long time friend Daniel to clearly understand his situation as a professional MTB rider. A handful of sponsors are financing his material and trips, in return they need to be represented at all time, be it on his jerseys or on the website itself.
As a professional sportsman coming from a small town called Vogt, near Ravensburg, southern Germany, with a strong dependency on his sponsors, he needs to stay in the news as much as possible. So the website needs to be a platform where sponsors, press people and fans get all information in one place. After the briefing I went on with finding the right layout and design for his needs. During that research and planning phase I came up with the idea to use large, strong images to show his personality and different disciplines in pictures.
We went out for a photoshooting in the forests around Amtzell on a great sunny day, with perfect light. An easy shooting setup helped me to stay agile and react to the shifting surroundings. One camera, one external flash, shooting remotely - that was it. We stayed out there until the sun went down and used that awesome sunlight and its last glimmers to get some impressive shots.
The relaunch of danielgathof.de was designed and developed with responsive techniques to fit all devices. I used the great Content Management System Contao to make it easy for Daniel to maintain his content easily. As the website acts as a central hub for all his social media activities, I decided to show his twitter stream on the landing page for quick updates, more details can by easily updated and published to social channels at an event- and news-area.
You can see all visuals on behance.