Dirt, Travel, Sweat

Website & Photo shoot for Daniel Gathof

Daniel Gathof, a professional Mountain Bike Rider for Team Rocky Mountain, wanted to go one step further when things come to promotion. He asked for a website which should represent his work valent, is easy to maintain and looks good on all the devices out there.

Daniel Gathof | MTB Photoshooting | Don Ailinger
Promotional image, Daniel Gathof

Before I started to pick up the pencil for the first sketches, I sat down with long time friend Daniel to clearly understand his situation as a professional MTB rider. A handful of sponsors are financing his material and trips, in return they need to be represented at all time, be it on his jerseys or on the website itself.

As a professional sportsman coming from a small town called Vogt, near Ravensburg, southern Germany, with a strong dependency on his sponsors, he needs to stay in the news as much as possible. So the website needs to be a platform where sponsors, press people and fans get all information in one place. After the briefing I went on with finding the right layout and design for his needs. During that research and planning phase I came up with the idea to use large, strong images to show his personality and different disciplines in pictures.

We went out for a photoshooting in the forests around Amtzell on a great sunny day, with perfect light. An easy shooting setup helped me to stay agile and react to the shifting surroundings. One camera, one external flash, shooting remotely - that was it. We stayed out there until the sun went down and used that awesome sunlight and its last glimmers to get some impressive shots.

Daniel Gathof | MTB Photoshooting | Don Ailinger
Last glimmers of sunlight - perfect lighting
Daniel Gathof | MTB Photoshooting | Don Ailinger
Uphill action
Daniel Gathof | MTB Photoshooting | Don Ailinger
Sponsor "Rocky Mountain" put in scene

The relaunch of danielgathof.de was designed and developed with responsive techniques to fit all devices. I used the great Content Management System Contao to make it easy for Daniel to maintain his content easily. As the website acts as a central hub for all his social media activities, I decided to show his twitter stream on the landing page for quick updates, more details can by easily updated and published to social channels at an event- and news-area.

You can see all visuals on behance.

Daniel Gathof | Website Design & Development | Don Ailinger
Daniel Gathof | Website Design & Development | Don Ailinger
Daniel Gathof | Website Design & Development | Don Ailinger

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